How to Podcast

How to Plan a Good Radio Show
A good on air personality will plan out their show before even stepping into the studio. Here are a few guidelines to doing show prep. It will give you a quick guide of things to think about while planning your show.

There are two kinds of radio personalities: those that plan an actual show before they even step into the studio, and those that have no idea what they want to talk about until they crack the mic. To the average listener, this does not make a difference. A planned show does, however, separate a top market jock from a medium or small market jock. A planned show not only keeps the listeners tuned in, but transforms a normal 'on air shift' to a memorable 'show.' When planning a show, or better known as 'show prep,' there are several things to keep in mind.

The most important thing to remember is your audience. Typically in radio there is a targeted demographic (i.e. Hispanic Females 18 - 30, White Males 24 - 40, etc). The audience depends on the format of the station and the market that you are in. You want to know if you are targeting a younger or older crowd, and what is their lifestyle. A good exercise is to give your average listener a face. Ask yourself, how old is the average listener? What does he or she do for a living? What is he or she doing while listening to the show? Even give your listener a name. This will help you relate to your audience on a more personal level.

You also want to be very informed! Know everything that is going on with your station. You want to know the times and locations of all remotes and street hits. Know where your station will be at all times. Know all your on air giveaways. When a listener calls, they usually want information, and they expect you to have all the answers. This will not only satisfy the listener, but will give you information to talk about on air when all else fails. There should always be something to say about what is going on at the station. You also want to be up to date on events in the community and entertainment news. If you are a station that plays music, you want to know all about your artists and new releases as well. You are the source of your listeners' information.
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